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Kotler is author of marketing management pearson, now in its fifteenth edition and the most widely used marketing text book in graduate schools of business worldwide. Philip kotler 1976 marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The following is a highlighted summary of the book, kotler on marketing, published by free press. Books by philip kotler author of marketing management. Written by the worlds leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Stay on the cuttingedge with the gold standard textbook that reflects the latest in marketing practice and theory. Read, highlight, and take notes, across web, tablet, and phone. Marketing management 15th edition ebooks free download.
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